HubSpot Pricing Analysis
Tierly Score
6.8/10
Pricing Tiers
Free
0/mo
2
Start generating and emailing new leads, and measuring your success — for free
- •Free Marketing tools
- •Free Sales tools
- •Free Service tools
- •Free Content tools
- •Free Data tools
Starter
€15/mo
Essential marketing, sales, service, content, and data management software
- •500 HubSpot Credits
- •1,000 marketing contacts
- •Email marketing
- •Live chat
- •Forms
Professional
€880/mo
3
For marketing teams who want to effectively run omni-channel campaigns, automation, and reporting to build a scalable demand engine
- •3,000 HubSpot Credits
- •2,000 marketing contacts
- •Social media
- •Lead scoring
- •Advanced personalization
Enterprise
€3330/mo
5
For marketing organizations seeking power, flexibility, and governance to orchestrate data-driven customer journeys at scale and accelerate revenue growth
- •5,000 HubSpot Credits
- •10,000 marketing contacts
- •Organize teams
- •Multi-touch revenue attribution
- •Lookalike Lists (Beta)
Detailed Score Breakdown
Unlock attribute-level scores across 7 dimensions for each tier. See exactly where this product excels and where it falls short.
No spam, unsubscribe anytime. We'll send you pricing insights.
How HubSpot Compares
HubSpot(this product)Frequently Asked Questions
How much does HubSpot Marketing Hub cost in 2026?
HubSpot Marketing Hub offers four plans: Free (€0, 2 seats), Starter (from €9/month billed annually), Professional (from €792/month billed annually, plus a required €2,930 onboarding fee), and Enterprise (€3,330/month, plus a required €6,830 onboarding fee). Tierly scores HubSpot 6.4/10 combined.
Is HubSpot's free CRM plan worth it?
HubSpot Free includes 2 seats with marketing, sales, service, content, and data tools at no cost. Tierly scores it 7.5/10, tied for highest in the analysis alongside Starter. The catch: upgrading to Starter drops your team from 2 seats to 1.
Why is HubSpot so expensive compared to competitors?
HubSpot's average paid-tier price is €1,408/month, versus Salesforce (€332), Zendesk (€138), and Freshworks (€43). The 58.7x jump from Starter to Professional signals a missing mid-market tier rather than justified premium positioning.
What is the difference between HubSpot Starter and Professional?
Starter (€15/month) includes 1,000 contacts, email marketing, forms, and simple automation for 1 seat. Professional (€880/month) adds omni-channel automation, lead scoring, custom reporting, and 3 seats. The 58.7x price increase is the largest tier-to-tier gap Tierly has measured.
How does HubSpot pricing compare to Salesforce?
Both offer free tiers with 2 seats. Salesforce progresses smoothly from €25 to €100 to €175 (4x then 1.75x step-ups). HubSpot jumps from €15 to €880 (58.7x). Tierly scores HubSpot 6.4/10 and Salesforce 6.3/10 overall.